AI answers shape first impressions
People increasingly ask AI systems to explain, compare, and recommend businesses before they visit a website.
About Gemmetric
We built Gemmetric to make AI Visibility clearer and more useful.
Gemmetric is AI Visibility software for businesses, agencies, and website teams. It shows how clearly a business appears across its website, outside sources, and current AI answers, then helps people decide what to improve next.
Founded by Bobby Curnutt in Birmingham, Alabama. Gemmetric serves customers in English-language markets.
Founder-ledBuilt in BirminghamFounded in 2025
The story behind GemmetricBirmingham, Alabama
Founder
Bobby Curnutt
After twenty years in advertising and digital strategy, Bobby saw AI becoming a new first impression for businesses. Gemmetric grew from the need to make that change easier to see and act on.
- Before Gemmetric
- Two decades in advertising and digital strategy
- 2025
- Founded in Birmingham, Alabama
- Today
- Building practical AI Visibility software
Why we exist
Gemmetric began with a practical question: what does AI understand about this business?
After two decades in advertising and digital strategy, founder Bobby Curnutt saw AI-generated answers becoming a new first impression for businesses. Gemmetric was created in Birmingham to help teams see that public picture, understand where it breaks down, and decide what to improve.
The business story is spread across the web
A website, public profiles, outside sources, and current AI answers can reinforce one another or create a confusing picture.
Teams need evidence, not another mystery score
Gemmetric connects findings to the pages, sources, and observations behind them so a team can decide what deserves attention.
What we build
Different jobs need different kinds of evidence.
A quick public check, ongoing work on a website you manage, and research for a potential client are not the same thing. Gemmetric keeps those paths separate so people know exactly what each result covers.
A clear starting point
The Free Snapshot checks a sample of public pages for crawl access and basic GEO issues. It is a quick first look, not a complete review.
Deeper work for sites you manage
For a website your team owns or is allowed to manage, Gemmetric connects findings to the evidence, priorities, and follow-up checks behind them.
A separate path for agencies
Agencies can use Prospect Audits to research potential clients, then move into ongoing work only when they are authorized to manage a client's website.
What we believe
Trust starts with showing the work and being honest about the limits.
Gemmetric should help a person make a better decision without pretending that one score, scan, or website change can control every AI answer.
Show the evidence
A useful result should help someone trace the finding back to the page, source, or AI answer that shaped it.
Be honest about the limits
No tool can force an AI system to mention, cite, or recommend a business. Gemmetric should make uncertainty easier to understand.
Treat identity as part of the work
A clear name, category, offer, location, audience, and set of relationships help people and systems connect information to the right business.
Leave a clear next move
The goal is not more dashboards. It is a clear decision about what to check, improve, or monitor next.
Learn more about Gemmetric
Explore the product, review the method, follow the company, or get in touch.
These are the clearest places to learn what Gemmetric does, how it reaches a result, what the company is working on, and who to contact with a question.
See what Gemmetric does
See the Free Snapshot, deeper checks for websites you manage, and separate tools for agencies.
A plain-language product overviewExplore the product →Check how results are reached
See what Gemmetric checks, where evidence comes from, and what a result can and cannot establish.
For buyers and technical reviewersReview trust and methodology →Find Gemmetric on LinkedIn
See Gemmetric's public company profile and follow what the company is learning and building.
An external company profileVisit Gemmetric on LinkedIn →Reach the right person
Request a founder demo, get product help, or ask about Gemmetric crawler traffic and website access.
Clear routes for demos, support, and site ownersContact Gemmetric →Want to see Gemmetric applied to your business?
Run a Free Snapshot for a quick public GEO check, or request a founder demo for a walkthrough shaped around your website, clients, and questions.