AI Visibility scoring and diagnostics

Know your AI Visibility Score. Then know what moves it.

See how clearly AI can find, understand, trust, and represent your business. Then see which signal is holding the score back and where to focus next.

The free Snapshot is GEO-first. The blended AI Visibility Score and AI Perception are available on Pro and Agency.

One overall benchmarkFour diagnostic dimensionsEvidence behind every result
Gemmetric Situation workspace showing Northstar Supply's AI Visibility Score and the GEO, GEM, AI Perception, and AI Identity scores behind itAI Visibility scoring

The scoring system

One score shows the picture. Four scores show where to work.

Your overall score tells you where you stand. GEO, GEM, AI Perception, and AI Identity show why. They reveal whether AI struggles to read your site, find trusted proof, understand your business, or identify a clear source of truth.

Scores are directional and tied to the evidence captured in a specific scan. They are not a guaranteed ranking or promise of model behavior.
  1. 01
    GEO

    Can AI systems reliably read and understand your website?

  2. 02
    GEM

    Do trusted sources elsewhere support what your business says?

  3. 03
    AI Perception

    Do AI systems recognize, understand, trust, and surface your brand?

  4. 04
    AI Identity

    Is your business defined clearly and consistently for AI systems?

Inside the product

A diagnosis your marketing team can actually use.

The score identifies the gap. Gemmetric then shows what to improve first, proves why it matters, packages the work for your team, and measures what changes after it goes live.

01 · Observe citations

See whether AI answers cite, mention, or leave out your business.

Citation Presence checks a reviewed panel of buyer questions, keeps the observed answers and returned sources attached, and repeats the same measurement over time on eligible plans.

Gemmetric Citation Presence beta showing Northstar Supply's observed citation rate, branded and unbranded results, and recommended next move

02 · See what is holding you back

Know exactly what to improve first.

Findings connect every score to the signals helping or hurting your visibility, ranked so your team can start with the changes that matter most instead of guessing from a dashboard number.

Gemmetric Findings workspace showing prioritized AI Visibility signals for Northstar Supply

03 · See the proof

Know why every recommendation matters.

Open the page, source, or scan evidence behind each finding. Your team can see what Gemmetric found, what is missing, and why a change is worth making.

Gemmetric Evidence workspace showing scan receipts and source-level support for Northstar Supply

04 · Move from insight to action

Give stakeholders the story and your team the details.

Situation reports explain the score and priority in plain language. Implementation exports package the recommended work for the people responsible for making the changes.

Gemmetric Reports and Exports workspace with Situation Brief, playbook, and implementation downloads

05 · Measure the change

Know when your AI Visibility meaningfully changes.

Eligible plans can schedule monitoring and catch important score or evidence changes, so your team knows when to act without manually repeating the same checks.

Gemmetric Monitoring workspace showing scheduled scans and an evidence-change alert

Choose your depth

Start with a quick answer. Go deeper when you need a plan.

You do not need a sales call to get a first look. Start free, then choose the right plan when you need deeper evidence, prioritized recommendations, or ongoing measurement.
Start free

Get a quick website clarity baseline

Run a lightweight public Snapshot to see whether your website gives AI a clear foundation for understanding your business.

Public website signals · quick first look · narrower outputRun a free Snapshot →
Go deeper

Build an evidence-backed improvement plan

Verify a site to access plan-appropriate score breakdowns, evidence, recommendations, monitoring, and re-scan comparison.

Owned or authorized site · plan-based capabilitiesCompare plans →

Product questions

What buyers usually want to know before they start.

Straight answers about what the free experience includes, what the full product adds, and who controls the work.
What does Gemmetric help me understand?

On Pro and Agency, Gemmetric combines GEO, GEM, AI Perception, and AI Identity into an overall AI Visibility Score, then shows the evidence and priorities behind each result.

What do I get from the free Snapshot?

The free Snapshot is a lightweight public GEO baseline. It checks whether the website gives AI systems a clear, readable foundation. It does not include the full AI Visibility Score, AI Perception, Fix Packs, monitoring, or the complete managed-site workflow.

What does the full product add?

Depending on plan, a verified workspace can add Citation Presence, deeper score breakdowns, evidence, Situation Briefs, Fix Packs, supported exports, monitoring and history, and re-scan validation. The blended AI Visibility Score and AI Perception are available on Pro and Agency.

Will Gemmetric change my website automatically?

No. Gemmetric can provide supported recommendations for sites you own or are authorized to manage, but your team reviews and publishes the changes.

How do I know whether the work helped?

After changes go live, run another scan. Gemmetric helps you compare the new state, see what improved, and decide what to work on next.

See what AI understands about your business.

Run a lightweight public Snapshot now, or see Gemmetric in action if you need deeper analysis and a repeatable improvement workflow.