Resources
A practical library for the AI discovery shift
Playbooks, checklists, and explainers on GEO readiness, GEM model strength, and improving AI Visibility.
If you want the fast path, start with the stack and the monthly workflow.
Start here
The stack, in one diagram
AI Visibility is a roll-up of GEO (on-site readiness) + GEM (model strength). Learn the model first, then use the workflow to improve it month over month.
GEO — Generative Entity Optimization
On-site readiness: structure, metadata, schema, and intent coverage.
GEM — Generative Entity Model
Model strength (AUTR): awareness, understanding, trust, and reach.
AI Visibility
Roll-up score combining GEO (on-site readiness) + GEM (model strength) — likelihood to be surfaced in AI answers.
Playbooks
Frameworks you can apply immediately
These cover the mental model, the monthly operating cadence, and how to translate insights into deployable fixes.
The AI Visibility Playbook
A framework for improving GEO readiness, strengthening GEM (AUTR), and increasing AI Visibility. Includes the AI Visibility Stack and an implementation checklist.
Read the playbookThe AI Optimization Workflow (Monthly)
A repeatable cadence: scan, diagnose, apply fixes, benchmark, improve. Designed for operators and agencies.
View the workflowConcepts
The category language
Use these to explain the shift to teams, clients, and stakeholders who are still thinking in classic SEO terms.
AI Visibility
How AI systems decide which businesses to surface in answers—driven by GEO readiness and GEM model strength.
Explore AI VisibilityTrust and Methodology
How scores stay defensible: observable signals, transparent scan reliability, and methods teams can audit.
Explore Trust and MethodologyResearch notes
High signal explainers
Short reads you can forward to a teammate to establish context fast.
Why SEO is now only half the equation
AI assistants do not return lists. They return conclusions driven by readability, model strength, and confidence.
Read the explainerThe AI visibility signal stack
A map of structural signals (GEO), model-strength inputs (GEM), and perception diagnostics AI systems rely on to surface businesses in answers.
See the signal stackWant this on your domain?
Start with access. We will scan, score, and produce Fix Packs you can deploy.