Situation Brief
A concise executive summary of the selected scan, available scores, current situation, top priorities, and next steps.
Best for stakeholders who need the decision, not every diagnostic detail.AI Visibility report
A useful report shows what the scan saw. It also shows what to do next.
The number is only the opening. A credible report keeps the scan scope visible, explains the evidence underneath the result, and turns the strongest supported finding into a practical next move.
Reports for a verified domain begin on Starter. The free Snapshot is a focused GEO result, not a full managed report.
One scan at a timeEvidence explainedA clear next step
Illustrative report anatomyNorthstar Supply
Scan from Sep 18, 2026AI Visibility74Blended view
GEO82Website clarity
GEM61Outside proof
Situation summaryThe website explains the business clearly. Outside corroboration is the main constraint in this illustrative example.
Top priorityStrengthen independent proof for the industrial safety specialty.
Evidence → actionIllustrative numbers, not customer results. What appears in a report depends on the scan, available evidence, and plan.
How to read the report
Start with what was checked. Then read the evidence and next step.
A high or low score should not become the entire story. Check the scan details first so missing or unavailable evidence is not mistaken for a confirmed problem.
- 01What was checkedWhich domain, scan, date, and access conditions does this report cover?
- 02ScoresWhich top-line and supporting scores are included?
- 03EvidenceWhat supports the conclusion, and what could not be verified?
- 04Next stepWhich action is best supported by the current evidence?
- 05Check againWhat changed when the same business was measured again?
What a useful report includes
Five parts keep a report useful after the meeting.
Each part answers a different business question. Together they make the report understandable to stakeholders and usable by the team doing the work.
SectionQuestion it answersWhy it matters
Scope and timestamp
What exactly did this report check?
It shows what the report can support and makes later comparisons possible.Score summary
What is the measured state now?
It gives stakeholders a quick orientation without hiding the supporting areas.Situation explanation
What is helping or limiting the business?
It translates technical findings into a human reading of the current evidence.Priority actions
What should the team work on first?
It connects the strongest supported gap to a practical next step.Re-scan context
What changed after the work went live?
It turns reporting into a repeatable operating loop instead of a one-time grade.Gemmetric report types
Choose the level of detail the reader needs.
Gemmetric separates a concise stakeholder summary from the deeper guide used by the team doing the work. Both stay tied to the same scan.
Situation Playbook
A deeper working guide with more diagnostic context, evidence, priority detail, and implementation-oriented next actions.
Best for the marketing, SEO, or delivery team responsible for the work.Scan PDF and implementation files
Some managed scans also include a scan PDF and downloadable files for metadata, headings, schema, FAQs, or Fix Packs.
Downloads stay tied to the specific scan and require a verified domain.Keep the report types separate
Reports for your own site require a verified domain. Starter includes the Situation Brief, while the Situation Playbook begins on Pro. Prospect Audits are separate agency sales reports for public prospect sites. They are not reports for a managed client domain.
Responsible interpretation
A report should make uncertainty easier to see, not easier to ignore.
The reader should be able to distinguish a confirmed finding from an open question, understand why a score moved, and see where the scan could not collect enough evidence.
Use the finding
The selected scan captured enough evidence to support the conclusion and connect it to a next action.
Still keep the scope and timestamp attached.Leave the question open
The scan did not establish the fact either way. Do not rewrite uncertainty as a negative result.
Additional access or evidence may be needed.Disclose the limit
Access, source, or collection limits prevented evaluation. The report should say that plainly.
Unavailable evidence cannot support a claim of absence.What to read next
Follow the question the report raises.
Review the metric definitions, compare AI Visibility with SEO, or turn the findings into a practical improvement sequence.
AI Visibility report questions
What the report includes and where it stops.
Answers about report contents, plan access, the free Snapshot, and what a score can and cannot tell you.
What should an AI Visibility report include?
A useful report should show what the scan checked, which scores were available, the evidence behind the interpretation, the highest-priority next action, and anything the scan could not verify.
What reports does Gemmetric provide?
For verified managed domains, Starter includes the Situation Brief. Pro, Agency, and Enterprise plans also include the more detailed Situation Playbook. Some scans also include a scan PDF and downloadable implementation files when those files are available.
Does the free Snapshot create a full AI Visibility report?
No. The free Snapshot provides a bounded GEO-first result for public website clarity. Managed-domain reports begin on Starter and require a verified or claimed domain.
What is the difference between a Situation Brief and Situation Playbook?
The Situation Brief is a concise stakeholder summary. The Situation Playbook is the deeper working guide with more diagnostic detail and next actions, and it is available on Pro and higher plans.
Does a higher score prove that an AI system will recommend the business?
No. Scores and reports are directional, scan-specific evidence. They do not guarantee rankings, citations, recommendations, traffic, or revenue.
Start with a public baseline, then choose the reporting depth you need.
The free Snapshot gives you a focused GEO baseline. A verified managed domain adds deeper evidence, reports, implementation guidance, and comparable re-scans based on your plan.