Privacy Policy

Who is responsible for your information

Gemmetric LLC is responsible for the personal information described in this policy. Privacy requests may be sent to support@gemmetric.ai or mailed to Gemmetric LLC, 505 20th St North, Suite 1220 1086, Birmingham, AL 35203, United States.

Information we collect

• Contact and company details you provide (for example: name, email, company, and optional use case) via our access, demo, snapshot, audit, and workspace signup flows.
• Account and workspace information, including user profile details, tenant/workspace settings, team membership, roles, invitations, plan status, and related operational records.
• Authentication and agreement records, including the sign-in method you use and the version, time, and account-creation path associated with your acceptance of the Terms of Service and acknowledgement of this policy.
• Domain, website, and scan information you submit or authorize us to process, including URLs, crawl results, page content, metadata, structured data, public-source references, generated findings, scores, exports, and reports.
• Messages you submit through the on-site chat widget or support channels, if you use them.
• Basic usage data required to operate the site (for example: browser and device signals, pages viewed, and approximate timestamps).
• Server logs and security data (for example: IP address, request metadata, and error logs) used to operate and protect the site.
• Billing-related information needed to manage subscriptions and invoices. Payment card details are handled by our payment processor and are not stored directly by Gemmetric.
• Information received from services you choose to connect, such as basic Google account information used for sign-in and Google Business Profile account or location data you authorize Gemmetric to read.

Where information comes from

We receive information directly from you, from your use of Gemmetric, from websites and public sources that the service evaluates, and from third-party services you choose to connect. We do not treat a public website scan as proof that the person requesting it owns or controls that website.

How we use information

• To respond to requests, provide access updates, and communicate about Gemmetric.
• To create and operate workspaces, run authorized scans and audits, generate reports, provide Fix Packs, and deliver product functionality.
• To respond to messages sent via the chat widget (if enabled).
• To operate, secure, and improve the site and user experience.
• To manage billing, plan limits, subscription status, support requests, fraud prevention, and legal compliance.
• To authenticate accounts, connect services you request, and keep an auditable record of the legal documents accepted when an account is created.

Cookies and analytics

We use Plausible Analytics to understand aggregate site usage in a privacy-friendly way. The application may also use essential cookies or similar technologies for authentication, security, session management, preferences, and billing flows. We may update this policy as our analytics and tracking practices evolve.

We also use a limited first-party attribution cookie to understand which landing pages, broad referral sources, and campaign labels lead to workspace creation and later product outcomes. The cookie does not contain your name, email, entered domain, IP address, or a device fingerprint. It expires after 90 days if you do not create a workspace. If you create a workspace, the permitted acquisition context and a minimal event history may be associated with that workspace so we can evaluate whether our marketing produces useful product engagement.

Sharing

We do not sell your personal information. We may share information with service providers that help us operate the site and process requests, subject to appropriate safeguards.

• Hosting and infrastructure providers (for example: where the site is deployed and logs are stored).
• Email delivery providers (to send form notifications and confirmations).
• Payment processors and billing tools used to manage subscriptions, invoices, and plan changes.
• Authentication and connected-service providers, such as Google, when you choose Google sign-in or connect an eligible Google Business Profile account.
• If you use the chat widget, your message may be sent to an AI model provider to generate a response.
• AI, analysis, search, retrieval, and data-processing providers used to generate product outputs, reports, and diagnostics from information you submit or authorize us to process.
• Error monitoring, security, support, and operational tools used to detect failures, investigate incidents, and keep the service reliable.

AI processing and product outputs

Gemmetric uses automated analysis and AI-assisted workflows to evaluate websites, public sources, entity signals, AI Visibility patterns, and implementation opportunities. Product outputs may include scores, findings, summaries, reports, recommendations, schema snippets, metadata suggestions, Citation Presence observations, and other Fix Pack materials.

When a Citation Presence observation or similar AI measurement is run, the approved business context and prompt may be sent to an AI or retrieval provider. Gemmetric may store the returned answer, source URLs, citations, provider and model details, quality status, and cost information so the result can be reviewed and compared over time.

You should not submit sensitive personal information, confidential information, regulated data, passwords, private keys, or other secrets through forms, scans, reports, or the chat widget unless a separate written agreement with Gemmetric specifically covers that use.

Data security

Gemmetric uses administrative, technical, and organizational safeguards designed to protect site and workspace data. Full managed diagnostics are separated from lightweight public scans, and implementation-level recommendations are limited to domains a user owns or is authorized to manage.

No internet-facing service can guarantee absolute security. If you have a security, access, or data-handling question, contact us at support@gemmetric.ai.

Retention

We keep information for as long as reasonably needed to provide Gemmetric, maintain workspaces and scan history, support billing and account administration, improve and secure the service, resolve disputes, and comply with legal obligations. Retention periods may vary by data type, plan, workspace status, and whether information appears in generated reports, exports, logs, backups, or audit records.

If a subscription ends, workspace access may become limited or read-only depending on the workspace state and plan. Exports may remain available where supported. You can contact us to request deletion or export assistance.

First-party acquisition context and its associated outcome events are retained for up to 24 months unless they are deleted sooner with the workspace or must be kept longer for a documented legal or security reason. Reporting uses this information in aggregate rather than exposing individual customer journeys.

Records showing which Terms of Service and Privacy Policy versions were accepted may be kept as reasonably needed to document the agreement, respond to disputes, and meet legal obligations, even after other account information is deleted.

Your choices

If you want to update or delete information you submitted through this site, contact us via the access form and include the email you used, or email us at support@gemmetric.ai.

Depending on your location, you may have additional rights to access, correct, delete, restrict, or object to certain processing of personal information, or to appeal a decision about a request. We will verify and respond to applicable requests as required by law. Gemmetric does not sell personal information.

International use and children

Gemmetric is operated from the United States. If you use Gemmetric from another location, information may be processed in the United States and other countries where our service providers operate. Gemmetric is not intended for children under 13, and account creation is limited to adults as described in the Terms of Service.